According to a 2021 study by Adobe, workers spend a lot of time in their email inbox. In fact, they dedicate approximately 4 hours and 30 minutes daily to reading and responding to emails! What’s worse is that business leaders likely spend a significant portion of their workday on other time-consuming tasks. So, hiring an assistant and giving them access to practical email management tools is becoming increasingly important for business productivity and growth.
What are Email Management Tools?
Management software can help your assistant automate email sorting, scheduling, and collaboration. There are many options available. As such, it's essential to research and compare them to find the best suited to your needs. Email management tools typically focus on a few key areas:
Email Management Tools for Organizing Received Email
Some tools help users manage and sort through their incoming messages, which can come from various sources such as customers, clients, students, patients, sales leads, or other employees.
Management Tools for Organizing Bulk Email
Some software focuses on organizing and sending bulk emails. These tools often include additional capabilities such as tracking metrics such as open and click-through rates, features not found in tools that focus on organizing received emails.
Email Management Tools for Organizing Personal Email
Tools that focus on personal email help individuals manage their inboxes. These tools typically automate sorting and sending emails and can even help unsubscribe from unwanted emails to make managing the inbox more manageable.
Keep reading to learn more about some of the most helpful email management tools available today!
Zendesk
Zendesk is a user-friendly yet powerful email management software that serves customers and improves customer experience for customer service agents.
Features such as dynamic request forms provide agents with necessary client information for personalized support. Meanwhile, pre-written responses called Macros enable users to create quick solutions to common customer problems. Agents can also create and share macros, saving time and allowing for more efficient customer communication.
Boomerang
Boomerang is an email management tool that helps users keep track of sent emails and schedule them for the optimal time. It offers features such as automatic reminders for unresponded emails, the ability to schedule emails for a specific time, and additional features to improve emails' effectiveness, such as writing suggestions.
Hiver
Hiver is an email management application that enhances the functionality of Gmail, allowing users to use it like an email ticketing system. It offers automation, collision detection, ticket routing, and advanced reporting, making it popular among companies in the IT, finance, manufacturing, education, logistics, and travel industries.
Additionally, because Hiver integrates with an existing Gmail setup, it's a good option for support teams who want to add advanced email management capabilities without learning a new system.
Help Scout
Help Scout integrates a full-fledged helpdesk solution, making it one of the more versatile email management tools. It is suitable for large organizations and small-to-medium businesses with large service departments.
This software's customer base includes many tech and recruitment companies that use the software to manage their internal and external customer support emails. It also provides additional customer service analytics, self-service options, a wide range of integrations, and support for multiple channels.
ProProfs Help Desk
This comprehensive software helps businesses capture all customer communications as tickets. It allows you to add multiple inboxes to a single dashboard view, providing a central location for all customer interactions. The platform also enables employees to collaborate on support and sales tickets through features like notes and child tickets.
ProProfs Help Desk helps improve team productivity through features like auto-routing, canned responses, ticket notifications, and labels and priority. Additionally, it can integrate with live chat and the company's knowledge base to complete a support suite, send automatic messages to agents working on a specific ticket, capture customer feedback, and enable admins to monitor individual agent performance.
Magical
Our email management tools list includes more than sorters and marketing software. We've also included things that can help your assistant create excellent email marketing collateral, like Magical.
Magical is a Chrome extension that helps you compose emails more quickly. As you type the text of a new email, Magical offers accurate automatic suggestions from a customized list, which can help you compose emails at a faster rate. It works with email accounts accessed through a web browser and is free from the Chrome web store.
Grammarly
Grammarly is a grammar-checking and proofreading tool designed to help improve the accuracy and clarity of written communication. It uses artificial intelligence and natural language processing technology to check for grammar, punctuation, spelling, and style errors and offers suggestions for improvements.
You can use it for different writing tasks, including emails, essays, and social media posts. Grammarly can also be integrated with other software, such as Microsoft Word and Google Docs, making it a convenient and user-friendly tool for writers of all levels.
Canva
Canva is a graphic design platform allowing users to create professional-looking designs and graphics without prior design experience. It also offers a wide range of templates, tools, and elements that users can easily customize to suit different design needs.
It lets users drag and drop elements, add text, resize and rotate images, and change colors and backgrounds. Canva also includes a library of free and paid stock images, illustrations, and icons your assistant can use in making social media graphics, posters, flyers, presentations, and more.
SaneBox
SaneBox uses artificial intelligence to help users focus on their most important emails. It operates on a simple folder structure, automatically sorting emails into relevant folders such as newsletters, FYI, and more.
The AI can learn over time, so if you move a newsletter to your primary inbox, it will also sort all future versions of that newsletter there. SaneBox is easy to configure and integrates with other email platforms such as Gmail, Outlook, and more. It helps users save time and increase productivity by reducing time spent on non-actionable emails.
LiveAgent
LiveAgent is a helpdesk solution that includes email management software as one of its many features. It allows businesses to combine and organize emails, calls, social media messages, and live chats all in one shared inbox, making it easy to manage customer interactions in one place. What’s more, admins and agents can set up advanced automation workflows and configure integrations to create a highly customized email management system.
Teams of all sizes in different industries use LiveAgent to manage their email communication. It also offers a free trial or a free plan with limited features. The free plan has only a 7-day ticket history and some other limitations.
Customer.io
This communication platform allows businesses to send targeted and personalized customer messages through email, SMS, and web push notifications. The platform uses data from a customer's behavior and interactions with a business to segment and target specific groups of customers for personalized messaging.
This tool helps businesses increase engagement, retention, and conversion rates. It provides companies with tools for creating and automating email and SMS campaigns, including drag-and-drop email builders, template libraries, and real-time analytics. It also integrates with other platforms, such as web analytics, e-commerce, and CRM tools, to provide businesses with a holistic view of customer behavior.
Additionally, customer.io also provides an API to allow developers to build custom integrations to pull data and automate campaigns.
Klaviyo
Klaviyo is a tool designed for sales and marketing teams who need to send personalized email campaigns. Its features include segmentation, pre-built automation, data analytics, unlimited A/B testing, one-click integrations, and more. It also allows you to add SMS to your email plan.
One of the critical features of Klaviyo is its real-time customer profiles, which provide detailed data on customer interactions, preferences, and more. Klaviyo's pricing is based on the number of emails sent and the number of contacts; it offers a free plan with limited features, such as sending up to 500 emails to up to 250 contacts.
Moosend
Moosend is an email management tool designed for one-to-many communication. It provides features like a no-code editor to create beautiful email templates, audience segmentation, A/B testing, and metrics tracking.
Moosend offers a free plan with some limitations. For instance, only one person can access the account. Nevertheless, it provides much value at no cost. They also offer paid plans starting at $9 per month for expanded functionality. Moosend is a good option for businesses and individuals looking to send out newsletters, promotional emails, and other one-to-many communication.
MailerLite
MailerLite is an email management tool designed for marketers. It allows you to create and manage outbound email campaigns, create custom landing pages and signup forms, and build websites and blogs. The starting plan includes unlimited monthly emails for up to three users and 24/7 email support.
It offers a variety of features, such as an intuitive email automation builder, RSS campaigns, A/B testing, surveys and quizzes, dynamic email content, and advanced analytics. MailerLite is user-friendly, even for non-technical employees, and provides robust support options through priority email support, knowledge base content, and the MailerLite Academy. However, 24/7 live chat support is only available on the Advanced plan.
Sendinblue
This software is one of the best email management tools for one-to-many communication. It allows users to create visually appealing emails using an easy-to-use editor and offers automation to ensure messages go out at the desired time. It also includes features such as A/B testing and tracking metrics such as open rate and click-through rate and even provides a heat map for emails.
MailChimp
MailChimp is an email marketing service that provides various tools for creating and managing email campaigns. It offers a drag-and-drop email builder, a wide range of customizable templates, and the ability to segment your audience for targeted messaging. MailChimp also includes automation features such as welcome emails and abandoned cart recovery.
It also offers detailed analytics to help users track the performance of their campaigns. MailChimp also includes integrations with a wide range of other services, such as e-commerce platforms, making it a popular choice for small businesses and online retailers. It's free for up to 2,000 contacts and 12,000 emails per month.
Delegate the Use of Email Management Tools to a Wing Assistant
Email management tools are helpful for organizations of all sizes. You can use it for support, customer service, marketing, sales, and more. By using email management software, users can automate different processes and streamline their workflow, making the task of managing email more manageable.
Wing Assistant helps businesses automate repetitive tasks and increase productivity. Delegate scheduling meetings, sending emails, managing customer inquiries, and more. Get in touch today for more information!
Aya is Wing Assistant’s blog manager. When she’s not wrangling content briefs, editing article drafts and handling on-page SEO, she is crafting messages for Wing’s other communication materials. Aya writes about SaaS startups, marketing for startups, search engine optimization, and pop culture.
