Many times, you come across social media posts that you find so interesting that you even end up sharing them within your social circle. Plus, the quick-witted responses and comment sections, without any offensive language, leave you impressed. But ever given a second thought as to who is the mastermind behind all this, managing your followed social pages? Well, the credit goes to none other than a social media moderator vs social media manager.
According to Zippia, there are nearly 27,243 social media managers currently employed in the United States. On the other hand, according to The Bureau of Investigative Journalism, Meta, the owner of Instagram and Facebook, said that they have about 15,000 social media moderators. TikTok claims that the video-sharing platform has 40,000 people doing the same.
Oh, you thought that both had a similar job description? No no. Yes, they play a vital role in maintaining and optimizing a brand’s presence online, but they serve different duties.
For instance, a social media manager looks after social media management, where the individual sketches an outline for content that is scheduled to be posted with marketing campaigns to help reach the brand’s target audience.
At the same time, a social media moderator makes sure that the online discussions between the brand and consumer remain within respectful boundaries, removing any kind of spam comment. When these two individuals join hands, you can expect the social media support to reach new heights as they create an engaging experience for followers like you.
Is your brand searching for a social media manager or a social media moderator? Still confused? This blog explains the roles of social media moderators vs managers and why hiring a Wing Assistant VA is better.
Understanding the Role of a Social Media Moderator
A social media moderator manages comments to ensure a safe, positive space that encourages engagement. They monitor posts, comments, and messages, enforce guidelines, and remove inappropriate content.
Key Duties of a Social Media Moderator
Monitors Discussions
- One of their major responsibilities is to monitor discussions, where they have to keep a strict eye on social media users’ comments, posts, and messages. In this way, the moderator is able to identify and remove spam, hate speech, or risky content. Therefore, your page will always be successful in grabbing maximum attention.
Enforces Community Guidelines
- Then, if your brand hires them for their social media moderation services, they promise that the online interactions will sit well with your business’s policies. And the rules of the particular social media as well. Hence, your digital presence will be in safe hands.
Response to Comments and Messages
- Your social media posts and inbox keep flooding with messages and comments from old and new customers. Therefore, you can count on a social media moderator to take care of community management as well. For instance, they engage with your target audience and answer their millions of queries and concerns.
What Makes Moderation Necessary?
That’s a nice question! If you want to see your brand maintain its credibility and trust of followers and have an inviting online environment, then moderation becomes necessary. A social media page with active moderation encourages people to be a part of your community. However, if you overlook this area, then you can expect a spread of fake information and offensive content that can easily harm your brand’s image with spam comments.
When Do You Need a Moderator?
- When you have trouble managing loads of messages and comments
- Lack of expertise in handling controversial topics
- To prevent damage from negative feedback
- To make sure that your brand complies with specific regulations of the industry.
What Does a Social Media Manager Do?
On the other hand, a social media manager’s job is to create, execute, and optimize your brand’s strategy on social media. This boosts visibility, growth, and engagement amongst your target audience. They become in charge of handling and creating content, planning multiple marketing campaigns, and analyzing how well the campaign performed in the market.
Major Duties Of A Social Media Manager
Creates Content and Schedules
- A social media manager can amaze you with visually appealing posts, graphics, and videos. Just tell them your brand’s target audience, and they will create it according to their mindset. Furthermore, they even schedule the content to publish automatically.
Develops Strategy
- They are experts in developing strategies. Here, they act as your social media assistant to plan your brand’s campaigns to match your business goals and trends. Therefore, even if your company doesn’t have an in-house stream, you can rely on their skill.
Analyzes and Optimizes
- The social media manager helps your brand in tracking its performance metrics. Plus, they adjust strategies where they feel it's required for your brand’s growth while maximizing the engagement between your brand and the consumer.
When Do You Require a Social Media Manager?
- While introducing or expanding your brand’s online presence
- When you know your brand needs consistent and strategic creation of content
- The brand wants to improve its awareness and engagement with the audience
- If you have accounts on multiple social media channels and you want them properly managed.
Social Media Moderator vs. Social Media Manager: Side-by-Side Comparison
A social media moderator and manager are equally important in maintaining your brand’s online presence, but their roles differ in nature. Let’s have a look at the following comparison table, where we have shared their key differences:
Does Your Business Need Both?
If you are thinking about whether your brand needs the help of a social media manager, moderator, or both, then let us make your decision a bit easier. The thing is that it totally depends on the size of your brand, the specific industry, and how massive the engagement levels are.
Consider A Moderator
- Does your brand’s social media page get filled with comments, user-generated content, or spam in no time? Then, you must consider a moderator, as they will transform that space into a safe and respectful one. Apart from that, the person also becomes important for businesses in large online communities, where it is a must to monitor content.
Consider A Manager
- If you only want to see your brand winning in the market, driving sales, and engaging with the audiences, then you must contact a social media manager to help you achieve your targets. Furthermore, the concept of having a manager is perfect for new businesses, start-ups, or e-commerce brands.
Should You Combine Them?
- Combining them is never a bad idea. A moderator will promise that your online platform will remain spam-free and positive. The manager will handle your content and engagement area. Therefore, both of them will strengthen your brand’s online presence while freeing you up to focus on other important tasks for your business.
Why Outsourcing Social Media Tasks to Wing Assistant Makes Sense?
You might have heard how brands hire an in-house team to manage their social media pages, but they turn out to be an expensive solution as you have to pay their daily wages and provide them with premium resources, too. Therefore, it is highly suggested to outsource your social media tasks to none other than Wing Assistant. They are an agency popular for offering virtual assistants with an impressive track record
Furthermore, collaborating with them offers you a smarter and pocket-friendly solution for your brand, especially when you want to increase your online presence.
Benefits Of Hiring Wing Assistant
- Cost-Effective: Believe it or not, hiring a proper team to manage your social media is pricey. Hence, with Wing Assistant, you get in touch with skilled professionals at minimum range.
- Support of Experts: Here, you will also receive the support of experts, as the platform provides you with virtual assistants in the form of social media managers and moderators. These people are well familiar with the current online trends, community rules, and techniques for strategy.
- Saves Time: Do you have time to respond to those comments and address queries? No right? Then, assign Wing Assistant to fulfill the purpose of managing everything from content creation to planning strategy and replying to concerns.
Why Wing Assistant?
You should outsource Wing Assistant as they have the best social media managers to handle your content, with moderators as well to keep your brand’s online interaction free from hate speech or offensive comments. Partner with them to witness how your brand gets better engagement, a positive repo, and steady growth, all without the efforts of an in-house team.
Get the Right Social Media Support with Wing Assistant
We hope the blog was able to clear up the differences between a social media moderator vs social media manager. Keep your brand’s needs in mind while choosing the correct social media support as that will play a pivotal role in the growth of your brand while ensuring a safe online presence. Besides that, you are more than welcome to reach out to Wing Assistant, as they have professional virtual assistants to look after your social media page.
Therefore, don’t be scared and explore Wing’s service to learn what it has for you. You never know when you will end up finding an amazing solution to boost your brand. Why the hesitation? Schedule a free consultation today, and you will not regret outsourcing your brand’s social media page to them.
Dianne has extensive experience as a Content Writer, she creates engaging content that captivates readers and ranks well online. She stays on top of industry trends to keep her work fresh and impactful. She has a talent for turning complex ideas into relatable stories. When she’s not writing, you’ll probably find her with a crochet hook in hand or working on a fun craft project. She loves bringing creativity to life, whether it’s through words or handmade creations.
