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My Personal Mentors Closes 30+ Leads per Month using Wing

My Personal Mentors Closes 30+ Leads per Month using Wing

Results

Hours Turnaround Time on Queries

0 +

Recurring CS and
Sales Tasks Ofloaded

0 +

Clients Supported

Industry

Career Coaching

Company size

SMB

Teams

Company-wide

Wing plan

Customer Service

“Wing’s employees had great work ethic. They delivered what we asked for and communicated consistently.”

MPM Exec

Co-Founder

My Personal Mentors Ltd. is a Canadian job consultancy dedicated to helping immigrants and internationally trained professionals build successful careers in North America.

The company provides mentorship-based coaching, resume and interview preparation, and hands-on job search strategy tailored to the North American employment market.

My Personal Mentors closes dozens of leads per month, increases lead quality, and enables higher client retention with Wing’s customer service VA

My Personal Mentors’ structured career programs guide clients through every phase of the job hunt, from mindset training to offer negotiation. They also provide long-term mentorship.

By mid-2024, My Personal Mentors was seeing increased demand for its services. But higher volume also meant more touchpoints to manage, from initial outreach to mid-program support.

As client volume grew and product offerings expanded, the firm needed reliable operational support to uphold the quality of service they promise every customer.

Enabling Growth Without Letting Leads or Clients Slip

Operating in a trust-heavy industry, My Personal Mentors needed to maintain high standards of responsiveness while accelerating growth.

Their internal team was fielding inquiries across multiple platforms, running webinars, guiding warm leads through post-event funnels, and managing a large volume of messages from prospective clients, often across time zones.

Without additional support, customer satisfaction risked slipping right when sales momentum was taking off.

They needed a solution that could:

Respond promptly to client questions and onboarding needs
Follow up on cold and warm leads
Keep CRM records current and actionable
Support webinar-based campaigns

Hiring internally wasn’t scalable. They needed a lean, fast solution that could step in quickly without the overhead.

The Solution: A Dedicated Customer Service Virtual Assistant

My Personal Mentors selected Wing Assistant for its strong client reviews, professional support model, and affordable pricing.

They brought on a part-time customer service VA, with flexibility to expand or contract support based on weekly campaign needs.

At just $1,683/month, they gained a flexible resource who could work across two critical fronts without hiring multiple full-time team members.

Here are the assistant’s customer service responsibilities:

Responding to inquiries via email, Meta Business Suite (Facebook & Instagram), and web channels
Guiding prospective clients with accurate, timely answers using approved FAQs and templates
Monitoring social feedback and escalating concerns as needed
Supporting coordination with the SDR for lead conversion

Meanwhile, here are the assistant’s sales development responsibilities:

Following up on hot leads especially post-webinar
Using CRM tools (Go High Level) to track progress and log responses
Conducting cold outreach via email and social messaging platforms
Helping drive interest through daily touchpoints, templates, and sales scripts

“We needed help with customer service, sales outreach, and lead follow-up to ensure retention stayed high while we grew.”

The VA communicated daily with the My Personal Mentors team and was supported by documentation, workflows, and training provided by the client.

Thanks to this structure, the assistant ramped up quickly and began contributing within the first two weeks. They slotted into the company’s sales and service flow.

Smooth Support Across Client Touchpoints

The Wing VA plugged directly into Meta Business Suite to monitor Facebook and Instagram messages, where My Personal Mentors receives a high volume of inquiries. The VA fielded questions about pricing, program details, and eligibility using prebuilt templates, while escalating edge cases to the core team.

Meanwhile, the same assistant supported sales by following up with webinar registrants and warm leads in a shared CRM spreadsheet and GoHighLevel. Using templates and a clear protocol, they guided leads toward enrollment, ensuring every prospect had a human point of contact within 24 to 48 hours.

The client valued that the assistant could handle both support and sales with high-quality English and a professional tone.

Results: More Monthly Sales Closes and Stronger Customer Retention

With Wing Assistant in place, My Personal Mentors achieved over 30 sales closes per month, while maintaining a strong reputation for personalized, timely support. And they achieved this without increased pressure on the internal team.

My Personal Mentors’ executive team praised their assistant’s punctuality, discipline, and adaptability across both roles.

Why Wing Worked for a Global Career Coaching Platform

Wing Assistant proved to be a strong operational fit for a growing global consultancy serving immigrants across Canada and the U.S. At less than $2,000/month, the company was able to access low-cost, high-touch support by offloading two essential roles without needing to hire more full-time workers.

Wing also offered multilingual and culturally aware staff that align with the needs of their India-based client base. The assistant was trained to manage both sides of the customer funnel, handling social media support and inbound inquiries while also following up on warm leads to support conversion.

Inquiries were consistently responded to within 24–48 hours, maintaining a fast and professional customer experience. Just as importantly, the assistant integrated seamlessly into the team’s existing tools—including Go High Level CRM and Meta Business Suite—ensuring smooth operations without requiring major workflow changes.

Results at a Glance

30+ closed deals/month
Improved onboarding and retention
Faster response times across channels
Post-webinar lead conversion improved
CRM tracking + customer support from 1 assistant

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