Wing Helps Real Estate Professional Build a Lead Nurturing System

Chris Norris, a seasoned real estate agent with Ansley Real Estate in Atlanta, GA, boasted an extensive network of leads but lacked a structured system for nurturing them. Here is how Chris used Wing Assistant to transform his lead management approach, fostering efficiency and business sustainability.

Chris Norris

Chris Norris is a North Georgia commercial real estate specialist with more than two decades of experience representing buyers, sellers, tenants and landlords.

Chris Norris is a successful real estate professional with more than two decades of experience in the industrial, office, and retail real estate segments in the Atlanta, GA region.

Over the years, Chris has represented numerous buyers, sellers, tenants and landlords, and developed an extensive network of leads. However, he felt that he never really got around to developing a holistic lead nurturing system that allows him to maximize the value of his lists and relationships.

Chris also felt that documentation was a consistent time sink for his practice. He specialized in commercial real estate, a field extended sales cycles, repair needs,

and occasional demands for facility and infrastructure development.

“I don’t enjoy paperwork,” Chris admitted. “As a realtor, there’s plenty of it, but that’s not where my strengths lie. I thrive in selling and finding properties.”

How Do You Organize 20 Years’ Worth of Files?

Chris recognized the importance of organizing his large database of clients and leads but faced a daunting task of sifting through 20 years’ worth of files.

He wanted to implement a CRM system and a multichannel marketing communication tool to re-engage and nurture these relationships, making the need for efficient data organization even more pressing. His previous in-office assistant lacked the cloud-based database skills required for this transformation.

Chris needed assistance and began exploring options. While he knew about virtual assistants, he wasn’t entirely familiar with the concept.

Choosing Wing

After researching different managed VA services and speaking with other providers, Chris selected Wing. What set Wing apart was its flexibility in offering part-time assistance, aligning with Chris’s evolving needs.

“Most providers I spoke to demanded full-time commitments,” Chris explained. “Given my uncertainty about the tasks and their growth potential, committing to a full-time assistant was not viable. Wing understood this.”

Additionally, Chris valued the ethical aspect of his choice. He wanted to ensure that the assistants working for his chosen company were well taken care of. After understanding Wing’s approach, he felt confident in his decision.

The Solution: Butch

Wing found Butch for Chris. Butch is an experienced virtual assistant with a background in real estate virtual assistance, social media management, property management, customer service, and technical support. Butch’s background is perfect for the tasks Chris needs to offload:

Handling listings and CRM – Butch encodes new leads in Chris’ databases on Crexi and CoStar, with a long-term goal of doing outreach and campaigns

Lead management and follow up – Butch also follows up with leads, handles SMS, emails, and calls, and puts people through to Chris

Results

According to Chris, Butch didn’t just save him time; he created time. “It’s about creating time more than saving it,” Chris explained.

He noted that he never had to spend time training Butch, as the assistant seamlessly understood the tasks. One of his original apprehensions about getting a virtual assistant was that he would have to spend a lot of time training his assistant.

Chris’s most significant gain was the prospect of accessing more leads through his Wing Assistant. “A lead might buy from me two years from now, but I wouldn’t have had them [added to a list] if it were solely up to me. I wouldn’t have reached out to that lead or gathered that data,” Chris emphasized.

Wing’s partnership with Chris Norris, the real estate veteran, not only enhanced his lead management but also opened doors to future opportunities and success in the ever-competitive real estate market.