When you’re running a startup or a small team, you can’t devote your entire workday to creating illustrations and social media posts for your business. Business leaders lose money when they attend to non-core tasks like designing creatives for social media. That’s why hiring a graphic design virtual assistant is a great business move.
Design permeates every aspect of online communication. Whether you’re streaming a TV series or reading text on a window, you’re interacting with design in some way. So, great design isn’t a luxury, but a necessity—especially for online growth. When you have a dedicated graphic designer, you can ensure that your business has a cohesive look and the visual messages it needs to stand out online.
Wondering whether you need a graphic design virtual assistant? Unsure what this type of VA does, or how they can help you? Keep reading—we’ll break down the ways a graphic design VA helps you do more with your time.
What is a Graphic Design Virtual Assistant?
A Graphic Design Virtual Assistant (VA) is a combination of a graphic designer and a virtual assistant. You can get a virtual assistant to do your graphic design tasks for you whenever you need it, at a fraction of the cost of hiring a graphic designer.
A VA provides high-level creative and technical assistance to clients in need of graphic design support, but they also take on many of the same tasks as a regular virtual assistant. This can include anything from scheduling appointments to handling customer inquiries to providing administrative support.
A Graphic Design VA typically has a strong background in either graphic design or marketing, and they use this knowledge to help their clients with everything from creating marketing materials to designing website graphics. They also have a keen eye for detail and are often able to provide valuable feedback on designs before they go live.
Why Hire a Graphic Design Virtual Assistant?
There are many reasons to hire a Graphic Design VA, but the most common one is that it can save you time and money. If you have a project that requires graphic design but you don’t have the budget to hire a full-time designer, a VA can be a great solution.
Hiring a Graphic Design VA also helps you avoid costly mistakes. Having someone with an objective eye review your designs before they go live can save you from making costly errors that could reflect poorly on your brand.
Design Affects First Impressions
First impressions are everything, and your design is often the first thing people will see when they encounter your brand. If your design is unprofessional or sloppy, it will reflect poorly on your business. On the other hand, if your design is clean, well-executed, and stylish, it will leave a positive impression on potential customers and help you build trust with your audience.
Unfortunately, many businesses don’t invest in professional design, thinking it’s unnecessary or too expensive. But the truth is, good design is an investment that will pay off in the long run. Hiring a Graphic Design VA is an affordable way to get high-quality design without breaking the bank.
Design Makes Information Digestible
In today’s world, we are bombarded with information. It’s estimated that the average person sees anywhere from 4,000 to 10,000 ads per day. With so much noise, it can be difficult to cut through the clutter and get your message across.
This is where infographics come in. Infographics are a powerful tool for making complex information easy to understand. They can take a lengthy and technical piece of data and turn it into an easily digestible format that is visually appealing and easy to remember.
If you want your audience to remember your message, y0u must make it visually appealing. For example, one way to help audiences remember information, especially of longer lengths, is to create an infographic.
Infographics are longer than typical creatives, so it needs a great designer to pull off. The problem is, highly skilled designers often charge astronomical rates. If you don’t want to spend a fortune on infographics, hire a Graphic Design VA to create them for you.
Great Design is Memorable
When people are bombarded with information, they remember only images with messages or design that appeal to them. You want your audience to remember your brand for all the right reasons. And one of the best ways to achieve this is to make sure your design is on point. In this visual world, visually appealing things are more likely to grab our attention.
This is why it’s so important to make sure your designs are visually appealing. If your designs are eye-catching and attractive, they’re more likely to stand out from the crowd and capture people’s attention
Why Would You Not Hire a Graphic Design Virtual Assistant?
While there are many benefits to hiring a Graphic Design VA, there are also some objections to it. The most common one is that clients won’t have too many tasks to assign. Another typical reason people have for not hiring a graphic design VA is that they say a content marketer should be able to handle design tasks.
A graphic design virtual assistant will contribute significantly to any team. If you're trying to build your social media presence, you'd need to produce several creatives per week. This is separate from images you'd have to make for your blog.
And don't even think of just hiring a content writing VA and assigning graphic design tasks to them. Although some content writers have an eye for design, making them do the work of two people will only result in subpar work.
Another objection is that a Graphic Design VA may not be able to do everything that a full-time designer can do. However, most VAs are highly skilled and knowledgeable in both graphic design and marketing, and they can usually handle most design tasks that you throw their way.
How A Graphic Design Virtual Assistant Frees Up Time
With the right tools, software, and brainstorming with the client, a graphic design virtual assistant can help you streamline your schedule and create a coherent, appealing visual story for your brand. Here are some ways a graphic design VA helps you free up time.
Graphic Design VAs are Visual Communicators
When you hire a Graphic Design VA, you’re not just hiring someone to create pretty designs. You’re hiring a visual communicator. A graphic design VA can help you develop and execute a visual identity for your brand.
Your graphic design VA can help you with the ideation process. Brainstorming design concepts is a time-consuming process, but it’s essential if you want to create high-quality designs. A design VA can help you turn your ideas into reality.
Graphic Design VAs are Time-Savers
If you’re trying to do everything yourself, you’re going to end up wasting a lot of time. But if you delegate some of the work to a graphic design VA, you can focus on the tasks that only you can do.
A good graphic design VA will be able to take care of all the little details so you don’t have to. They can handle everything from sourcing images to creating social media posts. This frees up your time so you can focus on the things that only you can do, like developing strategy and meeting with clients.
Graphic Design VAs are Cost-Effective
If you’re on a tight budget, hiring a full-time designer might not be an option. But hiring a graphic design VA is a cost-effective way to get the designs you need.
VAs usually charge by the hour, so you only pay for the time you need. And since a graphic design VA is well-versed in other aspects of business like social media and marketing, you’re getting a lot of bang for your buck. Hiring a graphic design VA is a great way to get the high-quality designs you need without breaking the bank.
Tasks for a Graphic Design Virtual Assistant
When you’re trying to decide whether or not to hire a Graphic Design VA, keep in mind the many benefits they offer. A Graphic Design VA can help you save time, money, and stress. They’re also experts at visual communication and can help you develop a strong visual identity for your brand. Here are things you can assign to this type of specialized VA.
Creatives for Online Use
A graphic design virtual assistant can produce eye-catching illustrations for your online assets. Making logos, social media graphics, website illustrations, infographics, gifs, and PDFs are all within the wheelhouse of a good graphic design VA. The best part? The more they work with you, the more cohesive your online presence will be.
Graphic Design for Print
Your graphic design VA isn't limited to creating for online assets. You can assign them projects like designing business cards, branded or company stationery, flyers, brochures, t-shirts, and other company merchandise. A more senior graphic design VA can review proofs and monitor the production of print materials to ensure that they adhere to the organization's brand guidelines.
Finally, you can count on a graphic design virtual assistant to provide support for other marketing admin tasks that need visual communication. Graphic design VAs handle tasks like creating an official font for a brand, choosing typography for the website, editing images, and making slideshows for presentations.
Requirements for a Graphic Design Virtual Assistant
When you’re hiring a graphic design VA, there are a few things you should keep in mind. First, make sure they have experience with the type of work you need. If you need help with branding, look for someone who has experience creating brands. If you need help with social media, look for someone who has experience creating social media posts.
Second, make sure they have an eye for detail. A good graphic design VA will be able to take your ideas and turn them into reality. They should also be able to pay attention to the details so your designs are high-quality and error-free.
Finally, make sure they have good communication skills. A graphic design VA is more than just a designer—they’re also a project manager. They need to be able to communicate with you so they can understand your vision and deliver the results you need.
Hire a Graphic Design Virtual Assistant Today
Great design is memorable. However, like many things that create impact, making great design takes a lot of time, effort, and resources. A graphic design virtual assistant can be a powerful asset for any business. They offer a wide range of skills and services that can save you time, money, and stress. When you’re hiring a graphic design VA, keep in mind their experience, attention to detail, and communication skills.
With the right VA on your team, you’ll be able to take your business to the next level. Look no further than Wing! Our graphic design virtual assistants are entirely managed and dedicated, ensuring that you'll get the full creative support your business needs. Get an assistant today!
Aya is Wing Assistant’s blog manager. When she’s not wrangling content briefs, editing article drafts and handling on-page SEO, she is crafting messages for Wing’s other communication materials. Aya writes about SaaS startups, marketing for startups, search engine optimization, and pop culture.