As a business grows, so do its marketing expenses. Many factors contribute to this increase in costs, but the most important one is the need to reach a larger audience. Tapping into new markets requires significant investment in content, ads, and distribution efforts. Additionally, businesses need to spend more on marketing to maintain their existing customer base as competition increases.
There are several ways to cut marketing costs, but ultimately, companies need to accept that spending on marketing is a necessary part of doing business. Those who don't invest in marketing will likely find themselves struggling to keep up with the competition.
What Do Marketing Teams Spend On?
There are all sorts of expenses that marketing teams will have to incur to effectively carry out digital marketing campaigns. Here are some examples:
- Web design and development
- Lead generation
- Pay-per-click advertising
- Content marketing
- Marketers' salaries
- Mobile, outdoor, and other marketing
Of course, not all of these expenses will apply to every team or campaign. For example, if you're not planning on doing any paid advertising, then you can likely cross PPC costs off of your list. Likewise, if you're not focusing on mobile marketing, then you won't need to worry about those associated costs. Still, all teams would have recurring expenses, especially ones ramping up for growth.
One-time vs Ongoing Costs
Keep in mind that some of these expenses (like website design and development) may be one-time only costs while others (like monthly SEO fees) will be ongoing. Make sure you take this into account when creating your budget so that you don't end up overspending in one area and underspending in another.
By taking the time to consider all of the potential expenses associated with your digital marketing campaigns, you can develop a realistic budget that will help you achieve your desired results without breaking the bank.
Hire a Marketing Administrative Assistant and Save on Costs
One way to save on marketing expenses is to hire a marketing administrative assistant. A good marketing admin assistant can help with a wide variety of tasks, including:
- Coordinating and scheduling appointments
- Booking travel arrangements
- Managing contact lists
- Organizing files and documents
- Assisting with event planning and execution
- Creating and distributing marketing materials
- Conducting market research
- Helping to develop and implement marketing plans
- Performing general office duties as needed
By taking on some of the administrative tasks that would normally fall to the marketing team, a good marketing admin assistant can free up time and resources so that the team can focus on more important things like developing strategies and creating content.
Not only can a marketing admin assistant help to save on marketing expenses, but they can also boost team productivity and morale. Having someone to handle the day-to-day administrative tasks can take a lot of pressure off of the marketing team and allow them to focus on more strategic tasks that will have a bigger impact on the company's bottom line.
If you're looking for ways to save on marketing costs, hiring a marketing administrative assistant is a great place to start. With their help, you can free up time and resources so that your team can focus on more important things and get better results.
Hiring a Marketing Administrative Assistant? What to Know
When it comes to hiring a marketing administrative assistant, there are both pros and cons to consider. Let's take a look at some of the key points to keep in mind:
Pros of Having a Marketing Administrative Assistant
- Less Expensive – Having a marketing admin assistant is cost-effective. When you hire one, you cut down on the costs of hiring a full-time employee who will take on the team's administrative tasks.
- Keeps You Productive – With an assistant, you free up time and resources in the core team.
- Boosts Morale – When you have a marketing assistant, your core team will feel less pressure. As a result, they'll be doing better work.
- General Assistance – A marketing administrative assistant can help with a variety of tasks, from scheduling appointments to conducting market research.
- Skilled in Various Areas – Your marketing admin assistant can help with things that aren't necessarily within your core team's wheelhouse, like event management and travel planning.
Cons of Having a Marketing Administrative Assistant
- Lack of Experience – Your admin assistant may not have the same level of expertise as your in-house marketing team. This won't be a disadvantage, though, if you carefully vet your assistant or if you use managed service providers to source one.
- Needs Training – If left unmanaged at the beginning, they could end up being a hindrance to your productivity instead of a help to it. Luckily, many assistants can get to work with minimal instruction and briefing. A managed VA company would also have systems in place to ensure that your assistant gets the continuous education they need to do their best work.
- Needs Management – There is an added cost of managing the assistant. For example, you still have to make sure they log in for work and provide feedback on the way they complete their tasks. When you hire through another company, you're offloading this aspect of acquiring an admin assistant. All you have to do is pay a monthly fee.
What to Look for in a Marketing Administrative Assistant
If you've decided that hiring a marketing administrative assistant is the right move for your business, the next step is to start looking for the right person for the job. Here are some things to keep in mind as you begin your search:
Experience: Ideally, you should look for someone with previous experience working in marketing or a related field. This will help to ensure that they have the skills and knowledge necessary to be successful in the role.
Flexibility: The ability to adapt to changing circumstances and priorities is essential in this role. Things can change quickly in the world of marketing, so it's important to have someone on the team who is flexible and able to roll with the punches.
Organizational skills: A good marketing administrative assistant will be highly organized and capable of keeping track of multiple tasks at once. This is essential in a fast-paced environment where there is always something new happening.
Communication skills: The ability to speak or write effective messages is crucial in this role. The assistant will need to be able to relay information between the marketing team and other departments within the company. They should also be able to effectively communicate with customers and clients when necessary.
Interpersonal skills: The person in this role must have strong interpersonal skills. They will be dealing with a lot of different people daily, so they must be able to build relationships and work well with others.
These are just a few of the things to keep in mind when looking for a marketing administrative assistant. By taking the time to find someone with the right skills and experience, you can ensure that your new hire will be a valuable asset to your team.
Marketing Administrative Assistant Interview Questions
One of the things that can help you screen marketing admin assistants is to conduct an interview. Here are some questions that can tell you a bit more about the person you're vetting for the role:
- What experience do you have working in marketing or a related field?
- How well do you handle change? Can you give an example of a time when you had to adapt to a sudden change in circumstance?
- Tell me about a time when you had to manage multiple tasks at once. How did you prioritize your work and stay organized?
- Tell me about a time when you had to communicate information between different departments within a company. How did you go about doing this effectively?
- Tell me about a time when you had to deal with a difficult customer or client. How did you handle the situation?
By asking questions about their experience and technical skills, you can get a better sense of whether or not they would be a good fit for the job. Meanwhile, asking about their soft skills and general attitude will help you evaluate how well they work with others.
How Managed VA Services Work with Clients
Admittedly, it takes a lot to get someone ready to work with your team. Besides finding the right person for the job, you also have to onboard them, guide them through their first week and month, answer questions they might have about their job, and more.
When you hire an assistant through a managed VA service, you don't have to think about recruitment, training, and quality control. The company takes care of that for you. These businesses offer customized solutions for each of their clients, working with them to determine exactly what they need from their virtual assistant. Once they know enough about their client, they send the perfect VA for the job.
A managed VA service like Wing will take care of all the details, so you can focus on running your business. If you're looking for a cost-effective way to add more manpower to your marketing team, you won't go wrong with a managed service.
Marketing Administrative Assistant: Salary & Rates
According to ZipRecruiter, the national average salary of in-house marketing assistants in the U.S. is $40,040 per year or $19 per hour. On the lower end of the scale, you have assistants who average $8 per hour. Meanwhile, the highest-paid in-house assistants earn around $30 per hour.
If you hire from a managed VA service like Wing, which leverages talent from around the world, you cut down on your costs considerably. A part-time content marketing assistant from Wing, working 4 hours per day, costs $649 per month to hire. That works out to $8.11 per hour. Meanwhile, a full-time assistant from Wing, working 8 hours a day, costs $999 per month. That works out to $6.24 per hour.
Note that when you hire a Wing content marketing VA, you get complimentary access to the company's VA management app, which combines a chat function, Kanban board, media library, and credentials sharing feature. At $6 to $8 per hour, that is a steal.
Hire a Marketing Administrative Assistant from Wing
When you're looking for an admin assistant to complement your marketing team, you won't go wrong with hiring through Wing! We connect busy leaders and teams with vetted, dedicated talent that can hit the ground running.
Get started today and learn how Wing helps clients do more of what matters!
Aya is Wing Assistant’s blog manager. When she’s not wrangling content briefs, editing article drafts and handling on-page SEO, she is crafting messages for Wing’s other communication materials. Aya writes about SaaS startups, marketing for startups, search engine optimization, and pop culture.