Lead Generation & B2B Prospecting Assistant

Your Sales Team Should Be Closing, Not Prospecting

  • Your sales team closes. Wing handles the prospecting.
  • Daily list building, outreach, and CRM updates on autopilot.
  • Qualified leads in your pipeline every day.
4.8/5 avg.
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  • Leader in Managed Virtual Assistant Services
Lead Generation Assistant
10,000+ Active Assistants Powering 10,000+ Companies

What Wing Assistants Get Done Every Day

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Target accounts researched, prospect lists built and enriched.

  • Built in Apollo
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Outreach messages drafted, intro emails sent and logged.

  • Sent in Outreach
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Prospects pre-qualified, lead stages tagged and scored.

  • Tracked in HubSpot
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CRM records updated, pipeline cleaned and current.

  • Updated in Salesforce

Your Lead Generation Virtual Assistant Handles

01
Prospect Research
  • Identify Target Leads
  • Research Key Accounts
  • Gather Prospect Data
02
List Building & Enrichment
  • Build Lead Lists
  • Enrich Contact Details
  • Verify Lead Emails
03
Outreach Support
  • Draft Outreach Messages
  • Send Intro Emails
  • Log Outreach Results
04
Lead Qualification
  • Pre-Qualify Prospects
  • Tag Lead Stages
  • Score Lead Fit
05
CRM & Pipeline Updates
  • Update CRM Records
  • Track Lead Activity
  • Maintain Clean Pipelines

How it Works

Be as involved (or uninvolved) as you prefer – our expert recruiters will guide you through every step, ensuring a smooth and seamless experience.
  • Step 1
    Meet us to discuss
    your requirements
  • Step 2
    We shortlist talents
    for your review
  • Step 3
    We interview and
    assess candidates
  • Step 4
    The perfect Wing Assistant joins your team

Measured Results Across Teams

Real companies. Defined ownership. Measurable outcomes.

Delegate Everything but Leadership.

Inconsistent Prospecting Is Why Pipelines Dry Up

Most sales teams prospect when they have time. That means gaps, stale lists, and cold leads.

Your Wing lead generation assistant keeps prospecting running daily regardless of what else is happening.

Built So Your Pipeline Never Goes Cold

One dedicated lead generation assistant matched to your target market, backed by Wing oversight, so prospecting runs daily without you managing it.

Flexible, No-Commitment Monthly Support

Add coverage as prospecting volume grows. No contracts, no restructuring, no changes to your existing outreach workflows.

NDAs and Custom Outreach Policies

Prospect data and outreach procedures stay protected with NDAs and policies aligned to your sales playbook.

Secure and Compliance-Ready

Wing is ISO 27001 compliant and SOC 2 certified. Prospect lists and CRM data are encrypted in transit and at rest.

Coverage That Doesn’t Break

One dedicated lead generation assistant handles prospecting daily. Coverage holds without losing pipeline context.

We Meet Challenging Talent Needs and Ensure Ongoing Success

Our resources and systems are designed to deliver tailored solutions that go beyond the basics, empowering your business to thrive.

Benefit from a dedicated Client Success Manager (CSM) who will be your single point of contact for all your needs. Your CSM will ensure smooth onboarding, provide ongoing support, and proactively address any concerns to maximize the value of our services.

We can work with you to analyze your requirements, and can launch new recruitment processes/ roles exclusively tailored to your needs, in your budget.

Your assistant isn't alone. They're supervised by both Wing's Team Captains and Supervisors.

Additionally, you can opt-in to use sophisticated artificial intelligence technology that flags potential issues ahead of time to our supervisory team, who work to proactively resolve issues.

If quality is your goal, Wing remains the best choice in this industry.

We can work with you to analyze your requirements, and can launch new recruitment processes/ roles exclusively tailored to your needs, in your budget.

Rolepage We Meetsec

Operational Ownership, Powered by the Wing Workspace App

Wing doesn’t just assign an assistant. We run execution through a centralized, human + AI–powered workspace built to keep work moving around the clock.

  • Real-time task visibility and status tracking
  • Documented workflows with built-in oversight
  • Structured handoffs and cross-time-zone continuity
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Highly Rated by Operations & Leadership Teams

4.5

Google Cicle
123 Reviews on Google

4.7

Capterra N
51 Reviews on Capterra

4.8

Goodfirms N
10 Reviews on Goodfirms

4.8

Clutch N
18 Reviews on Clutch

Hundreds of Stellar Client Reviews

Clutch N
Overall, I have been very pleased with each aspect of hiring my Wing VA. We were looking at a variety of virtual assistant programs; what made us choose Wing was the fact that their talent had specific marketing experience... Working with Wing is seamless. They have a robust platform that makes communicating with our VA incredibly easy. It also helps that they act quickly and are incredibly responsive...
Christine Mulvey
Christine Mulvey
Director of Marketing
charlesgate.com
Google Cicle
I've had the best VA experience so far after multiple tries. The app is easy to use to communicate and create tasks, there's loads of real-person communication, and my assistant was so capable at MANY things. He was so good that every week I found more things I could take off my plate and all for a low fixed price per month. Great value and it's taken a lot of stress off me.
Kelsey Galarza
Kelsey Galarza
Co-founder, Orange Marketing orangemarketing.com
Google Cicle
Amazing service! Excellent customer support and the work done by my assistant Kirti S. from Wing is top notch. I’ve enjoyed the help and the genuine personality and willingness to learn. Also a big call out to Maryann U. my customer success manager. She is fantastic and so full of life.
Chris Mullaly
Chris Mullaly
Founder and Managing Partner spiruscapitalpartners.com
Capterra N
Wing is an innovative software-powered interface to virtual assistants. Wing has provided a software-augmented virtual assistant service that's unique in the field. Just as important as the software platform is the quality of their assistants behind the scene. Their ability to organize and run a process of matching our needs with available talent was successful. Wing is easy to use.
Roy Chua
Roy Chua
Principal AvidThink avidthink.com
Google Cicle
Wing provides exceptional Virtual Assistant services and an accompanying productivity platform. Using Wing has been incredibly beneficial for our business, allowing us to explore some things in far more depth, or scale up some operations more effectively. Some of the benefits far exceed what you might expect from a virtual assistant in terms of capabilities and outside traditional administrative work.
Dylan Schiemann
Dylan Schiemann
Co-Founder &CEO
livingspec.com
1921
What I like best about Wing is the quality and reliability of their virtual assistants. We started with one assistant and were so happy with the experience that we’ve since onboarded additional VAs. I’ve also confidently recommended Wing to colleagues and contacts looking for virtual assistant services. The combination of strong support, trustworthy assistants, and a seamless experience is what sets Wing apart for me.
Marysa C
Marysa C.
Mid-Market (51-1000 emp.)

Lead Generation Assistant Pricing

Choose part-time or full-time, with a U.S.-based or global assistant. Bilingual support is available if needed.

Full-Time
RECOMMENDED

$1399/Month

  • 160 Hours per month
  • Dedicated Lead Generation Assistant
  • Free replacement
  • Customer Success Manager
  • Rigorous quality control and supervision
  • Wing Workspace App
  • Your timezone—any hours you want
  • Share with colleagues
  • Unlimited file sharing/storage
Part-Time

$899/Month

  • 80 Hours per month
  • Dedicated Lead Generation Assistant
  • Free replacement
  • Customer Success Manager
  • Rigorous quality control and supervision
  • Wing Workspace App
  • Your timezone—choose from designated slots
  • Sharing is limited
  • 10 GB file sharing/storage limit

Popular Questions

A dedicated virtual assistant from Wing researches target accounts, builds and enriches prospect lists, sends outreach, qualifies leads, and updates your CRM. Your lead generation expert works inside your existing tools so nothing lands on your sales team unworked.

Wing matches you with a dedicated assistant within 48 hours. They work inside Apollo, HubSpot, LinkedIn Sales Navigator, Clay, and other tools you already use, running b2b lead generation service tasks daily. Wing assistants are AI-trained and proficient in modern prospecting tools so setup is fast.

Lead prospecting is the daily work of identifying, researching, and reaching out to potential customers. When you hire a virtual assistant for lead gen through Wing, your assistant handles every step so your pipeline stays active without pulling your sales team off deals.

A lead generation call center combines outbound prospecting with phone-based qualification. Wing covers research, list building, and outreach. For phone-based prospecting and cold calling, see Wing's Outbound Calling Agent.

Your Wing assistant drafts and sends cold email sales sequences, tracks responses, and logs outcomes inside your outreach tools. Wing virtual assistant services for sales prospecting run daily without you managing the process.

Wing covers the prospecting and pipeline layer. For full sales agency coverage or virtual sales representative support, book a call and we'll scope what Wing can cover today.

Most lead generation services hand over a list and walk away. Wing provides a dedicated assistant who works your pipeline daily, builds context over time, and flags what's working without waiting to be asked. For meeting booking on top of prospecting, see Wing's Appointment Setter.

AI can scrape data and generate outreach templates. It can't research a specific account deeply, notice when a prospect's situation has changed, or build the judgment that makes outreach land. Your Wing assistant knows your ICP, your tone, and your target accounts after months on the pipeline. Every response logged, nothing falls out of the pipeline.

If you need someone to research accounts, build lists, and run outreach, a lead generation assistant covers it. If you need a full sales development function, see Wing's Sales Development Representative page. Or, see how Wing solves broader sales pipeline bottlenecks.

Wing is ISO 27001 compliant and SOC 2 certified, with NDAs and role-based access controls on every account. Prospect lists and CRM data are encrypted in transit and at rest from day one.