If you’re a small business owner, you probably take pride in knowing your brand better than anyone else. However, can you confidently say that you can share your message with clarity—that people will genuinely understand what you can offer? When connecting with potential customers, Facebook, Twitter, TikTok, and similar platforms are your friends. Now, a social media content writer can help you make a positive impression online.
For instance, Wing’s social media assistant has the skills and knowledge necessary for forming a community around your brand. Moreover, you can offload paperwork and administrative tasks to them so you can focus on what you do best—running your company. If you’re still on the fence about whether you need a social media content writer for your business, this article will help you decide. We’ll provide a comprehensive discussion on how you can benefit from this service.
The Benefits of Hiring a Social Media Content Writer
According to Statista data, there were over 4.59 billion social media users worldwide in 2022. Moreover, these figures are projected to reach almost six billion in 2027. So, if you want to be seen online, you should be present on social media.
Now, why would you need a social media content writer for this initiative? Well, here are some of the advantages of having one:
Improve Brand Presence
Compared to traditional media platforms like magazines and TV, social media is more cost-efficient. It offers a quick way to spread information for businesses on a budget. Besides, Meta reported that 83% of Instagram users discover new services and brands while browsing through the platform. When these individuals share your business with their friends and loved ones, your brand presence will increase even further. So, without burning a hole in your pocket, you can potentially reach millions of people across the globe. As you gain more followers, you will also have more sign-ups for your offerings and services.
A study published in Information Technology & People found that consumers continue to engage with brands that deliver quality content regularly. Social media users follow businesses that they can rely on. So, when you deliver content consistently, you will reap the rewards. Having a social media content writer allows you to build brand awareness while keeping your business fresh in your followers’ minds. You wouldn’t have to worry about maintaining a content calendar because someone will do that for you. All you need to do is sit back and watch more people engage with your business.
A survey conducted by Outbound Engine found that 86% of small business owners would prefer spending their time on other operational activities than on marketing. After all, around 22% believe they don’t have enough time on their hands. Unfortunately, a lack of a solid social media marketing plan can hinder you from achieving your business goals. On the other hand, by outsourcing content creation, you can have someone reliable to maintain your presence on social media. Moreover, by delegating administrative tasks, you can focus on more critical business activities.
The same Information Technology & People study found that the consumers’ perceived information quality directly influences their engagement with a brand. So, just because you have access to social media, it doesn’t mean that you can aimlessly post whatever content you like. One of the benefits of social media platforms is their ability to become a channel for direct communication between customers and companies. So, if you want to make the interaction personal, you must deliver accurate content that is relevant to your consumers. A social media content writer has the skills and knowledge necessary to maintain a reliable exchange of information between your brand and your audience.
With so many distractions online, it can be challenging to capture your audience’s attention and drive engagement. When you want to increase brand awareness, you must stay up-to-date with the latest social media practices and trends. However, have you asked yourself if you have the time and energy to keep tabs on the most popular hashtags and reel requirements? Fortunately, a social media content writer can help in this area. They keep abreast with the latest strategies that will help keep your business visible on social media platforms.
The Role of a Social Media Content Writer
By now, you must be wondering if a social media content writer performs the same tasks as a generalist. Well, “content writing” is the overarching term that defines what they both do. However, the former spend their days turning marketing initiatives into phrases, hashtags, and posts that social media users will find relevant. To understand the role of a social media content writer, let’s compare how their tasks differ from those of a generalist:
Focus of Content
Most of the time, general content writers dive deep into content creation. Whether they’re writing blog posts, use cases, or white papers, they focus on creating comprehensive and detailed content. Moreover, their goal is to create an informative conversation with their audience. On the other hand, a social media content writer focuses on creating eye-catching, snappy materials. Platforms like Twitter, Facebook, and Instagram serve quick information consumption. So, a social media content writer specializes in creating short yet catchy posts that will make a brand pop.
A general content writer is more of a meticulous information curator. Their primary responsibility is delivering educational and informative content that specifically addresses the pain points of a brand’s target audience. Instead of creating immediate social media buzz, they aim to deliver values and insights that will endure in people’s minds. Meanwhile, the goal of a social media content writer is to maximize a brand’s visibility online in the quickest way possible. Aside from capturing audience attention, they also drive engagement through comments, likes, and shares.
General content writers specialize in creating more extensive narratives. Through longer-form content, they’re able to provide deeper analysis and explanation of topics. On the other hand, the output of social media content writers always reflects brevity. They craft concise, bite-sized content that is suitable for quick consumption. As such, their posts are often to the point and short. After all, they must adhere to the restrictive character counts of various social media platforms.
You can expect various content formats under the digital marketing umbrella. Generalists usually have general knowledge of different online platforms. Moreover, their output can be as long or as short as you want, depending on your business marketing goals. They can produce articles for blogs, landing pages for brands, or use cases for websites. The length doesn’t matter as long as they create well-structured content that drives results.
Meanwhile, social media content writers usually develop their messages around the platform they choose. Moreover, they must ensure that their content pieces will be easily consumable or relevant within the social media platform. In general, they specialize in producing content for the following:
- X/Twitter – for short messages or blurbs. The ideal number of characters for this platform is 280. So, a social media content writer ensures that the post is succinct yet relevant.
- Instagram – for sharing videos, pictures, and infographics. This platform also limits the lines of text for the caption. However, you can use hashtags to ensure that your posts are visible to your target audience.
- Facebook – for more versatile content promotion (videos, blog posts, graphics, and more). This platform is ideal for social media marketing beginners who are uncertain about the forms of content they should post. Length is usually not an issue when publishing materials for this platform.
- Pinterest – for creatives who prefer using graphics to share their services or products. This platform relies heavily on visual content. Consumers will “pin” photos that they find interesting. So, your social media content writer must understand how to post images that inform users and convert them into customers.
- LinkedIn – for professional networking and promotion of more lengthy posts. B2B organizations prefer this platform because they can connect with prospects through informative content like e-books, newsletters, and blog posts.
Social Media Content Writer vs. Social Media Manager
As a small business owner, you’d want to make the most of every penny you invest in marketing. Now, you might wonder whether it’s worth hiring a social media content writer or if you’ll get better results if you opt for a social media manager. Well, let’s look at what you can expect from the two services:
Social Media Content Writer
Social media content writers produce and publish images, posts, and media assets that align with a brand’s marketing goals. They always aim to attract, engage, and maintain people’s attention. Moreover, they encourage users to take actions like following a page, signing up for a service, or visiting a website.
Besides, they study a brand’s message, values, and goals to develop an aligned content strategy. Of course, they have to be imaginative storytellers with excellent writing skills. Moreover, they know the ropes within various social media platforms. So, they leverage the algorithms to optimize a brand’s online visibility.
Social Media Manager
A social media manager is responsible for building a community around the brand. They specialize in developing and maintaining relationships between a business and its audience. As such, their tasks focus on running social media advertising campaigns, engaging with users, and analyzing performance data.
When you hire a social media manager, they will be responsible for curating and distributing content on different platforms. Moreover, they will take care of content scheduling and coordination. Since they’re handling community management, they also respond to direct messages and comments. Besides, they moderate user-generated content and monitor social media mentions.
Hire a Marketing Professional with Experience in Both
Depending on your budget and needs, you can either hire a social media content writer or a social media manager. However, what if you can hire a marketing professional who has experience in both areas? When you hire a social media assistant from Wing, you’ll have a dedicated marketer who will build your brand’s online presence, drive community engagement, and run purposeful campaigns. Here are some of the advantages of hiring a marketing professional who can create content and manage your social media profiles:
You can delegate social media marketing tasks to your Wing assistant. Instead of spending hours replying to comments, posting updates, or watching your performance data, you can use the time to focus on critical operational tasks. Besides, as a fully managed service provider, Wing takes care of all the human resource processes. From sourcing and vetting candidates to training and paying assistants, Wing will take the admin load off your shoulders.
When you want to save money while still building your brand presence on social media, a Wing assistant is the best option. You don’t have to allot a budget for office space or equipment. Besides, remote social media assistants function as independent contractors. So you don’t have to worry about mandatory taxes or benefits.
Depending on your budget and goals, you can hire a part-time or full-time social media assistant. Perhaps you only need someone who will work for a few hours per day to respond to direct messages. On the other hand, you might need someone who will handle all your social media profiles, run your campaigns, and analyze your performance data. With Wing, you can hire an assistant that will fit your specific needs. As you scale your business, you can even get multiple social media associates for your team.
Plus, with Wing, you don’t have to worry about exclusive contracts. After all, you’re paying for a subscription service that you can cancel anytime.
Hire Managed, Dedicated Social Media Assistants from Wing
When you want to get the best value for your money while managing your time efficiently, hire a social media assistant from Wing. Your remote marketing professional will handle various tasks, including posts scheduling, content curation, and analytics.
Schedule a call with Wing to learn more about how our social media assistants can improve your brand’s online presence.
Eunice Samson’s interest in keeping up with the “bleeding edge” of technology has led her to a career in digital marketing. She’s currently writing SEO content for eCommerce, SaaS, PaaS, and IaaS companies. Aside from searching for opportunities to increase her online marketing knowledge, Eunice also scours the Internet for useful bonuses and coupon codes that she can use to fuel her love for photography. During her free time, she watches professional photo retouching tutorials between streaming her favorite TV shows. Fun fact: Eunice has never met a cupcake she didn’t like.