social media manager cost: our guide

How Much Does A Social Media Manager Cost?

Download this toolkit in pdf

Share This Post

8 minutes

Social media has become an integral part of our lives. Today, many people find it impossible to get through a single day without checking at least one social media platform. Everyone’s online, which is why businesses are, too. If you’re a business owner, you might wonder, how much does a social media manager cost? How much would you have to budget to maintain your online presence?

If you are looking to hire a social media manager or wondering how much it costs to hire one, keep reading! In this article, we will break what to prepare when considering the cost of a social media manager for your business.

How Much Does a Social Media Manager Cost? It Depends

First, let’s define the role. A social media manager is responsible for creating and executing a social media strategy. This may include tasks such as content creation, community management, Ads management, and reporting.

Besides a social media manager, a marketing team might also have a social media assistant. This person is responsible for administrative tasks such as scheduling posts, responding to comments and messages, conducting research, and compiling reports.

That said, the terms “social media manager” and “social media assistant” are sometimes used interchangeably, or in place of each other. In some companies, especially ones with smaller marketing teams, members often take on overlapping tasks. The social media manager might also be the one handling admin tasks for marketing. In more established teams, there would usually be more than one person doing these tasks.

For our purposes, though, we’ll be using “social media manager” to refer to someone who handles both the strategic and administrative aspects of social media marketing.

How Much Does a Social Media Manager Cost: What Should Your Budget Be?

How much a social media manager costs to hire will vary depending on their experience, skillset, and location. In general, you can expect to pay a freelance social media manager anywhere from $700 to $5,000 per month, or anywhere from $5 to $32 per hour. A more junior marketing professional, or someone fresh out of school and starting their career would have rates on the lower end of this range. An entry-level social media manager may charge $700 to $2,000 per month.

Meanwhile, an experienced social media manager with a proven track record will have rates on the higher end of this range. A seasoned professional may charge $3,000 to $5,000 per month. Salaries of in-house social media managers are within a comparable range. The U.S. national average, as of writing, is at $4,480 per month, or $26 per hour.

It’s important to remember that these are averages. Individual marketers’ rates may be lower than the baseline or higher than the ceiling we provided, and outsourcing everything from campaign development to execution, analytics, and reporting can cost up to $7,000.

Moreover, some social media managers don’t have hourly rates. Some social media professionals charge a flat rate, while others package their services and charge on a per-project basis. None of these is the “best” option—your needs will inform the kind of professional you should hire.

Flat Rate, Per Project, or Per Hour? Here’s How to Choose

Many business owners worry that they aren’t getting their money’s worth in hiring a contractor. A perfectly reasonable concern—luckily, there are rules of thumb for when to hire per project, per hour, or with a flat rate.