Appointment Setter Virtual Assistant

Every Uncontacted Lead Is a Meeting You're Not Having

  • New leads contacted fast. No opportunity sits.
  • One person owns follow-ups and booking end to end.
  • Scale outreach without adding headcount.
No contract. Live in 48 hours.
4.8/5 avg.
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  • Leader in Managed Virtual Assistant Services
10,000+ Active Assistants Powering 10,000+ Companies

What Wing Assistants Get Done Every Day

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New leads contacted, qualified, and routed to the right stage.

  • Updated in HubSpot
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Cold leads re-engaged, follow-up sequences completed.

  • Tracked in Salesforce
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No-shows rescheduled, open slots filled.

  • Updated in Calendly
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Calendar synced, next 48 hours confirmed and booked.

  • Updated in Google Calendar

Your Appointment Setter Virtual Assistant Handles

01
Lead Response
  • Respond to new leads
  • Qualify incoming leads
  • Route qualified leads
02
Follow-Ups
  • Send follow-up messages
  • Track lead replies
  • Re-engage cold leads
03
Call Booking
  • Schedule sales calls
  • Confirm appointments
  • Reschedule missed calls
04
Calendar Management
  • Update calendar slots
  • Prevent double bookings
  • Adjust availability
05
CRM Updates
  • Log lead activity
  • Update contact records
  • Flag high-intent leads

How it Works

Be as involved (or uninvolved) as you prefer – our expert recruiters will guide you through every step, ensuring a smooth and seamless experience.
  • Step 1
    Meet us to discuss
    your requirements
  • Step 2
    We shortlist talents
    for your review
  • Step 3
    We interview and
    assess candidates
  • Step 4
    The perfect Wing Assistant joins your team

Measured Results Across Teams

Real companies. Defined ownership. Measurable outcomes.

Delegate Everything but Leadership.

Most Leads Go Cold Because Nobody Followed Up

Response time determines whether a lead books or disappears.

Your Wing appointment setter works inside your CRM, inbox, and calendar so every lead gets a follow-up before the window closes.

How Wing Keeps Your Calendar Booked Without You

This isn’t a freelancer setup. One person owns your follow-ups and booking, backed by Wing support, so leads don’t sit or come back to you.

Flexible, No-Commitment Monthly Support

Add coverage as lead volume grows. No contracts, no restructuring, and no changes to how your booking workflows or outreach cadences run.

NDAs and Custom Booking Policies

Lead data, messaging scripts, and outreach procedures stay protected with NDAs and custom policies aligned to your sales process and access standards.

Secure and Compliance-Ready

Wing is ISO 27001 compliant and SOC 2 certified. Lead data and contact records are encrypted in transit and at rest with logged, authenticated access.

Dedicated Assistant with Backup Coverage

One dedicated appointment setter handles your pipeline day to day. Coverage holds without losing context or letting active leads go cold between sessions.

We Meet Challenging Talent Needs and Ensure Ongoing Success

Our resources and systems are designed to deliver tailored solutions that go beyond the basics, empowering your business to thrive.

Benefit from a dedicated Client Success Manager (CSM) who will be your single point of contact for all your needs. Your CSM will ensure smooth onboarding, provide ongoing support, and proactively address any concerns to maximize the value of our services.

We can work with you to analyze your requirements, and can launch new recruitment processes/ roles exclusively tailored to your needs, in your budget.

Your assistant isn't alone. They're supervised by both Wing's Team Captains and Supervisors.

Additionally, you can opt-in to use sophisticated artificial intelligence technology that flags potential issues ahead of time to our supervisory team, who work to proactively resolve issues.

If quality is your goal, Wing remains the best choice in this industry.

We can work with you to analyze your requirements, and can launch new recruitment processes/ roles exclusively tailored to your needs, in your budget.

Rolepage We Meetsec

Operational Ownership, Powered by the Wing Workspace App

Wing doesn’t just assign an assistant. We run execution through a centralized, human + AI–powered workspace built to keep work moving around the clock.

  • Real-time task visibility and status tracking
  • Documented workflows with built-in oversight
  • Structured handoffs and cross-time-zone continuity
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Highly Rated by Operations & Leadership Teams

4.5

Google Cicle
123 Reviews on Google

4.7

Capterra N
51 Reviews on Capterra

4.8

Goodfirms N
10 Reviews on Goodfirms

4.8

Clutch N
18 Reviews on Clutch

Hundreds of Stellar Client Reviews

Clutch N
Overall, I have been very pleased with each aspect of hiring my Wing VA. We were looking at a variety of virtual assistant programs; what made us choose Wing was the fact that their talent had specific marketing experience... Working with Wing is seamless. They have a robust platform that makes communicating with our VA incredibly easy. It also helps that they act quickly and are incredibly responsive...
Christine Mulvey
Christine Mulvey
Director of Marketing
charlesgate.com
Google Cicle
I've had the best VA experience so far after multiple tries. The app is easy to use to communicate and create tasks, there's loads of real-person communication, and my assistant was so capable at MANY things. He was so good that every week I found more things I could take off my plate and all for a low fixed price per month. Great value and it's taken a lot of stress off me.
Kelsey Galarza
Kelsey Galarza
Co-founder, Orange Marketing orangemarketing.com
Google Cicle
Amazing service! Excellent customer support and the work done by my assistant Kirti S. from Wing is top notch. I’ve enjoyed the help and the genuine personality and willingness to learn. Also a big call out to Maryann U. my customer success manager. She is fantastic and so full of life.
Chris Mullaly
Chris Mullaly
Founder and Managing Partner spiruscapitalpartners.com
Capterra N
Wing is an innovative software-powered interface to virtual assistants. Wing has provided a software-augmented virtual assistant service that's unique in the field. Just as important as the software platform is the quality of their assistants behind the scene. Their ability to organize and run a process of matching our needs with available talent was successful. Wing is easy to use.
Roy Chua
Roy Chua
Principal AvidThink avidthink.com
Google Cicle
Wing provides exceptional Virtual Assistant services and an accompanying productivity platform. Using Wing has been incredibly beneficial for our business, allowing us to explore some things in far more depth, or scale up some operations more effectively. Some of the benefits far exceed what you might expect from a virtual assistant in terms of capabilities and outside traditional administrative work.
Dylan Schiemann
Dylan Schiemann
Co-Founder &CEO
livingspec.com
1921
What I like best about Wing is the quality and reliability of their virtual assistants. We started with one assistant and were so happy with the experience that we’ve since onboarded additional VAs. I’ve also confidently recommended Wing to colleagues and contacts looking for virtual assistant services. The combination of strong support, trustworthy assistants, and a seamless experience is what sets Wing apart for me.
Marysa C
Marysa C.
Mid-Market (51-1000 emp.)

Appointment Setter Virtual Assistant Pricing

Choose part-time or full-time, with a U.S.-based or global assistant.

Either way, you have consistent ownership over your lead follow-ups and booking, and work doesn’t come back to you.

Full-Time
16% Savings

$1,799/Month

  • 160 Hours per month
  • Dedicated Appointment Setter VA
  • Free replacement
  • Customer Success Manager
  • Rigorous quality control and supervision
  • Wing Workspace App
  • Your timezone—any hours you want
  • Share with colleagues
  • Unlimited file sharing/storage
Part-Time

$1,199/Month

  • 80 Hours per month
  • Dedicated Appointment Setter VA
  • Free replacement
  • Customer Success Manager
  • Rigorous quality control and supervision
  • Wing Workspace App
  • Your timezone—choose from designated slots
  • Sharing is limited
  • 10 GB file sharing/storage limit

Popular Questions

A dedicated virtual assistant from Wing contacts new leads, qualifies interest, books meetings, and manages follow-ups. Your professional appointment setter works inside your CRM, inbox, and calendar so your sales team shows up to booked calls, not empty slots.

Looking to hire a virtual assistant for appointment setting? Wing matches you within 48 hours. No job posts, no interviews. Share your tools and lead criteria, your assistant gets set up, and booking starts. Wing covers inbound appointment setting and outbound follow-up within the same role.

An appointment setter service handles lead follow-up and booking end to end so your sales team focuses on closing. It's the right fit if your pipeline depends on fast response times and consistent outreach. Wing's appointment setting service works inside your existing tools from day one with no new systems required.

Your Wing assistant works inside your CRM and outreach tools daily, contacting prospects, qualifying interest, and booking meetings against your sales criteria. Wing is one of the few b2b appointment setting companies that provides one dedicated assistant rather than a shared pool, so context on your prospects builds over time. Insurance firms, professional services, and SaaS teams use Wing to keep pipelines moving without adding headcount.

An appointment setter's job is outreach, qualification, and booking. A closer's job is running the call and converting the deal. Appointment setters and closers work the same pipeline at different stages, and mixing those responsibilities usually means both suffer. Most appointment setting agencies rotate b2b appointment setters across accounts, which resets that context every time. Wing provides one dedicated assistant who stays on your account.

Wing virtual assistant services for appointment setting start at $1,199/month part-time and $1,799/month full-time. Pricing varies by experience level and bilingual needs. Book a call for the right fit.

Your Wing assistant works inside HubSpot, Salesforce, Calendly, and other platforms you already use. Wing assistants are AI-trained and proficient in modern sales and scheduling tools so setup is fast.

AI can send sequences. It can't read hesitation, handle a live objection, or notice when a lead needs a different approach. Your Wing appointment setter builds context on your leads, your tone, and your sales process over months and owns the outcome until something moves.

Your Wing appointment setter re-engages cold leads, adjusts messaging, and flags drop-off patterns to your Customer Success Manager. See how Wing solves broader sales pipeline bottlenecks. For broader outbound support, see Wing's Outbound Calling Agent and Lead Generation Assistant.

Wing is ISO 27001 compliant and SOC 2 certified, with NDAs and role-based access controls on every account. Lead data and contact records are encrypted in transit and at rest from day one.

Not sure where you're stuck?

A 15-minute call to find your biggest bottleneck, then Wing owns it.

65%

leadership time reclaimed

more team productivity