As a real estate agent, your primary objective is to sell land and buildings. But the amount of work that goes on behind the scenes to make that happen is extensive. You excel at buyer and seller interactions, and you’re a people person who is fulfilled by helping your clients find their dream properties.
But what about the not-so-glamorous side of real estate and all the tasks you need to handle off-site? Real estates spend countless hours sourcing properties, setting up online listings, scheduling appointments, creating marketing materials and handling administrative tasks. But what if you could take that time back and spend it instead on closing sales? It’s time for you to hire a virtual assistant for real estate agents.
A virtual assistant for real estate agents will handle all the tedious tasks that keep you at your desk instead of out with clients. Wing has specialized virtual assistants available who know the ins and outs of the real estate business and can jump in to help you optimize your processes.
Not only will hiring a virtual assistant with Wing help you take tons of time-consuming work off your plate, but it will also allow you to increase your growth with more effective marketing, more organization in your business and more time out with clients! Let’s dive into all the ways a Wing VA can help your real estate business.
One of the most significant benefits of hiring a real estate virtual assistant is that it frees up your time and allows you to focus on higher-level tasks. A skilled assistant can take care of routine administrative duties, such as scheduling appointments, answering calls and organizing paperwork, so you can optimize your time on tasks that will help you close high-value sales faster.
Instead of working more than 40 hours a week to try to get everything done yourself and seeing little progress, a virtual assistant can handle all your basic tasks so you can work more efficiently and effectively. They are master multi-taskers who thrive when closing tabs and completing a variety of different tasks.
The more clients you can serve, the more you can grow as agent, both professional and financially. But in order to serve more clients, you need time to do so. The more productive you are with the time you have the more you can work on growth. So, get out from behind the desk, hand over the stacks of paperwork and focus on relationship building and closing sales.
Improved Customer Service
A reliable real estate assistant can help you provide top-notch customer service by promptly responding to client inquiries, following up with leads, and providing updates to your clients. Real estate buyers value a personalized experience. They are about to make a big investment, and it’s important they feel confident and respected.
Customer service needs to be impeccable. By the time a client comes to you, they are proactively looking to make a purchase. So unanswered calls and emails or waiting days to be sent forms to move the process along, are detrimental to a good client experience. But on your own, it can be hard to follow up quickly when you’re managing so many other things.
But a virtual assistant can ensure everyone is receiving responses and updates quickly, which not only makes clients feel valued but also helps close the sales faster.
Efficient Digital Marketing
As a real estate agent, effective digital marketing is essential to promote your services and reach potential clients. Marketing helps you build your brand, boost visibility and differentiate yourself from competitors. It is essential that you’re marketing yourself effectively if you want to keep attracting new business.
While real estate agents may receive lots of word-of-mouth referrals, it’s still important to create an online presence, as that is where most people conduct their housing research. With a real estate assistant on your team, you can delegate tasks related to marketing, such as creating and proofreading promotional or informational materials for digital and in-person marketing efforts.
They can also manage your online presence on your website, social media accounts and online listings and manage email marketing campaigns. Beyond just managing and maintaining your current marketing efforts, a virtual assistant for real estate agents can also conduct market research to help you better understand your target audience and tailor and optimize marketing strategies accordingly.
When you’re trying to negotiate, and close sales, efficiency is key. Long closing processes cause stress, anxiety and frustration to all parties involved, and by streamlining operations, you can close deals faster and get your clients into their property.
Hiring a real estate assistant can help you streamline operations by handling tasks such as preparing contracts, managing transactions and coordinating with other agents and professionals. They can handle paperwork, schedule inspections and communicate updates with lenders and other parties involved in the transaction.
Lightening your task load and allocating things to your virtual assistant, your operational processes can move like a well-oiled machine, which allows you to close sales quicker and have the capacity to serve a higher volume of clients.
Just like every industry, the real estate market is constantly changing. Being able to adapt to changes and leverage shifts in the market to your benefit is essential to your success as a real estate agent. But when you’re doing everything on your own, you’re restricted, as you’re only one person with limited capacity for how much you can do (after all, there are only so many hours in a day).
If you’re unable to keep up with competitors because you’re spreading yourself too thin, then they will continue to get more business than you. Beyond that, if you’re doing everything yourself, you won’t have much flexibility in your schedule, and the ability to create a schedule that gives you the work-life balance you desire is one of the greatest perks of getting into real estate in the first place.
With a real estate assistant, you can delegate tasks and responsibilities as needed, allowing you to be more flexible in your schedule and adapt to changing market conditions. This will help you not only keep up with competitors but actually stay ahead of them, and seize new opportunities as they arise.
Stress is inevitable when trying to handle every aspect of your operations as a real estate agent. Your phone is always ringing, your email inbox is bursting, you’re trying to schedule visits effectively, going back and forth negotiating with sellers, and the list goes on and on. Even though you love what you do as a real estate agent, it can still be overwhelming and lead to burnout and stress.
Delegating tasks to a real estate assistant can drastically reduce your stress levels and help you maintain a better work-life balance. You won’t have to worry about clocking long hours trying to empty your email inbox in the evening or spending time creating marketing materials when that’s not why you became a real estate agent in the first place. They say, “own your genius,” meaning that people are happier and more fulfilled when doing the work that they love and excel at.
For you, that’s likely relationship-building and engaging in person with clients. But that might not be creating graphics, proofreading forms and contracts or dealing with spreadsheets. By allocating the tasks that you don’t excel at to a virtual assistant who is an expert, you’ll become happier and more fulfilled doing your job, focus on the more important aspects of your business and enjoy more downtime outside of work.
Everyone is good at something, but no one is good at everything. There’s always more to learn and ways to grow, and what better way than learning from others who’ve already developed skills and become experts in what they do?
In order for you to continue to grow your real estate business, you need to remain committed to professional growth throughout your career. With a skilled assistant on your team, you can learn from their expertise and develop your skills as a real estate agent. By delegating tasks and collaborating with an assistant you can improve your efficiency, productivity and knowledge, ultimately becoming a better agent.
Having an assistant support you in market research and property sourcing will enable you to stay up-to-date with trends in the marketing, becoming aware of buyer and seller behavior and how it’s changing over time.
Learning what your clients want and adapting your strategy accordingly is the best way to keep growing, dealing with higher value property and larger scale investments.
Hire a Virtual Assistant for Real Estate Agents through Wing
So this may all sound good, but where are you going to find a skilled virtual assistant for real estate agents who knows the ins and outs of real estate operations? The time spent posting jobs, conducting interviews and training new staff can end up taking huge chunks of your time, which is the opposite of why you’re hiring a VA.
And there’s no guarantees they will work out. If you hire a virtual assistant through Wing, you will get matched with a talented and dedicated virtual assistant with a skill-set perfectly tailored to what you need.
Wing assistants only work with one client, so they will be focusing 100% on your business, and each one has a supervisor to help manage them for you. When you hire a real estate virtual assistant through Wing, you’ll also get dedicated customer success manager to help with onboarding and training, and help your VA succeed.
Part time assistants start from as little at $699 per month, which includes 80 hours of work per month from a dedicated, managed, real estate virtual assistant. You get to choose when they work during the week and what work needs to be done. So get started with your Wing real estate virtual assistant today.
Kandice is a content writer & strategist with over 5 years of experience in digital marketing. She specializes in SEO-optimized content for the SaaS and tech industry. She’s a digital nomad, currently based in Mexico, and is passionate about helping other business owners and freelancers increase their productivity when working remotely. When she’s not behind her computer you’ll find her at the beach snorkeling, playing volleyball, doing yoga, or cooking up a delicious vegan meal.