Your closers should be closing. Not booking their own meetings.

Outsource Your Appointment Setting. Every Meeting Worth Taking.

4.8/5 avg.

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500+ reviews

Appointment-Setting-Outsourcing
Your dedicated appointment setter works inside the tools your team already uses.
Why Wing

Qualified Meetings. Daily Outreach. Live in 48 Hours.

  • Agencies Book Meetings. Wing Books the Right Ones.
    Agencies hit dial targets regardless of fit. Wing assigns one dedicated setter who learns your ICP and only books meetings worth taking.

Daily. Not a list drop.

  • Hiring Takes Months. Wing Is Live in 48 Hours.
    Recruiting a dedicated appointment setter takes 3-4 months. Wing has dedicated coverage working your outbound in 48 hours.

Live in 48 hours

  • Inconsistent Outreach Kills Pipeline. Wing Runs Daily.
    When outreach only happens when someone has time, pipeline dries up. Wing assigns one dedicated setter so outreach runs daily.

Daily outreach. No gaps.

Getting Started

Your Calendar Full of Qualified Meetings in 48 Hours.

  • Step 1
    Tell us about your ICP
    A short call to map your ideal prospect, outreach tools, and what a qualified meeting looks like.

15-minute call

  • Step 2
    We match your setter
    Wing selects a dedicated setter based on your ICP and outreach stack. We handle briefing and oversight.

Matched to your ICP

  • Step 3
    Meetings start booking
    Your setter is working your outbound daily. Wing manages quality from there.

Live in 48 hours

The Smart Decision

Three Ways to Book Meetings. One Clear Winner.

Wing In-House SDR/BDR Agency
Cost
65% lower than a comparable local hire.
$60k+ fully loaded plus $5,475 recruiting
Retainer fees plus per-meeting costs
Meeting quality
ICP-matched, qualified meetings only
Depends on training
Volume-focused, fit is secondary
Dedicated
Yes—one setter, your calendar only
Yes
No—shared team across clients
Knows your ICP
Yes—builds context over months
Yes—over time
No—works from a script
Who manages
Wing handles matching, training, oversight.
You recruit, onboard, manage
Agency manages, you review results
Contract
Month to month. Cancel anytime.
Employment contract
Long-term retainer contracts
Replacement
Replaced within 24 hours. No cost to you.
Months of sunk cost
Find a new agency, start over
Why Wing Works

More Meetings. Better Meetings. Every Month.

30+

qualified meetings booked per month.

48-hour

turnaround on every prospect interaction.

65%

lower cost than a local hire

24 hrs

to replace your assistant at no cost to you.

Results reflect real Wing client engagements. Outcomes vary by role and scope.

Client Results

When Every Prospect Gets Followed Up.

my-personal-mentor

"Wing's employees had great work ethic. They delivered what we asked for and communicated consistently."

Co-Founder, My Personal Mentors

Praateek’s team was missing follow-ups as inquiry volume grew. Wing put a dedicated assistant on outreach and kept every prospect moving.

cyber-securiety

"We needed someone who could own the sales process end-to-end while I focused on strategy and client delivery."

Co-Founder, Cybersecurity Startup

The founder had no consistent outbound process. Wing embedded a dedicated assistant and built a full outbound motion from scratch.

Explore the Roles

Three Roles That Keep Your Calendar Full.

Each role is available part-time or full-time. Start with one and expand as outbound volume grows.

Appointment Setter

Outreach sequences, follow-ups, and qualified meeting booking. Your closers stay focused on closing.

Outbound Calling Agent

Cold calls, follow-up sequences, and callback management. Every prospect gets worked.

Sales Development Rep

Full SDR coverage including qualification, meeting booking, and pipeline management.

Common Questions

Good Questions. Real Answers.

Wing provides dedicated B2B appointment setting services covering outreach sequencing, follow-ups, prospect qualification, and calendar management. Your dedicated virtual assistant works your ICP daily inside your existing tools.

Most appointment setting companies assign shared setters who prioritize dial volume over meeting quality. Wing assigns one dedicated setter who learns your ICP and only books meetings that fit.

Quality is built into Wing's model. Before your setter starts, Wing maps your ICP, your qualification criteria, and what a good meeting looks like. Your setter is matched and briefed accordingly.

Yes. All Wing assistants operate under NDA with role-based access controls. Wing is ISO 27001 compliant and SOC 2 certified. Prospect and CRM data are encrypted in transit and at rest on every engagement.

A fully loaded in-house SDR or BDR hire runs $60k+ annually plus $5,475 in recruiting costs. Wing is a trusted virtual assistant firm and B2B appointment setting company built on dedicated setters.

Wing replaces them within 24 hours at no extra cost. Context stays in Wing Workspace so the next setter picks up without missing a beat. Your outreach doesn't stall because of a staffing change.

AI can send sequences and log responses. It can't handle a prospect who pushes back, personalize a follow-up based on a previous conversation, or build the relationship context that turns a cold prospect warm.

Yes. Wing covers both through dedicated assistants. For lead generation and appointment setting combined, see Wing's Lead Generation Outsourcing page. For phone-based prospecting, see Wing's Outbound Calling Agent. For full SDR coverage, see Wing's SDR as a Service.

Wing matches a dedicated setter to your ICP and outreach tools, briefs them on your qualification criteria, and manages performance throughout. Appointment setting services through Wing are live in 48 hours with no long-term contract. Want to hire a virtual assistant for appointment setting? Start here.

Your Closers Should Be Closing. Not Chasing Meetings.

Dedicated setter. Qualified meetings. Calendar that stays full.

Free consultation

No long-term contract

Not sure where you're stuck?

A 15-minute call to find your biggest bottleneck, then Wing owns it.

65%

leadership time reclaimed

more team productivity